A snapshot of the US Advertising Market circa 2011

Source: IAB, Internet Advertising Revenue Report for the full-year 2011

Key data points:

• Like 2010 Internet once again beat Cable TV in attracting more ad dollars in 2011.
• While mobile only accounted for 5 percent of the Internet ad revenue in 2011 it was the fastest growing ad category up 149 percent to $1.6 billion in full-year 2011 from $0.6 billion in 2010.
• Digital video, a component of display-related advertising, saw a significant uptick of 29 percent year-over-year, bringing in $1.8 billion in revenue in 2011 compared to $1.4 billion in 2010.
• Display-related advertising revenues in 2011 totaled $11.1 billion or 35 percent of 2011 revenues, up 15 percent from $9.6 billion in 2010.
• Search revenues in 2011 totaled $14.8 billion, up almost 27 percent from $11.7 billion in 2010. 

Read the full report here

Social Story around Tiff Nexus

3 steps to get more RTs

3 things that don't bring RTs 

1. Avoid tweeting "in-your-face" content. 
2. Avod questions - they don't get responses !
3. Hashtags don't help RTs.

3 things that help 

1. Give room. By keeping tweets between 70-90 characters. Doubles the likelyhood of RTs.
2. Start strong. Words like WOW, LOOK, AWESOME increase RT chance by 40%.
3. Cordially ask. Asking to be RT can increase RTing by 34%.

If you are interested to know how I arrived at these 3 dos and 3 don't s then read on. These are conclusions drawn from an academic research paper by Arvind Malhotra, the T.W. Lewis Scholar and Associate Professor of Strategy and Entrepreneurship in Sloan Management Review. For those interested in the research methodology - tweets were collected from 47 companies spanning diverse business areas between January 26, 2011, to April 18, 2011. A random sample of 1,150 tweets were taken from all the tweets from within the chosen time period. OLS regression was used to test the interaction effects.