February 6, 2009

How fast do you think you scan a search page?

Google has been conducting some cutting edge research on how we scan web-pages, especially search result pages. Since I have been working on web-page/web-site designs for the last while I thought of sharing this video with you.

The following video clip shows in real time how a participant in one of their study scanned the page. And yes, the video is in real time! Amazing to see how fast the eyes move when scanning a page. The larger the dot gets, the longer the users' eye pauses looking at that specific location.