March 23, 2009

A marketing link

In my view good marketing involves crafting compelling and contagious stories about products. Crafting such stories is an iterative process...these days stories are told using various mediums.
This story commissioned by the advertising agency Nordpol+ Hamburg uses origami models and computer animators to tell the story of the japanese sports brand ASICS.

Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.