November 11, 2009

Insights from using (Google's) advanced segmentation tool

I was talking to someone new in online marketing and we were discussing segmenting visitor data.

Take the case of source of visitors to QLogitek's website for a month. The top illustration indicates that over close to 82% of visitors are people who know us and only 12% find us! Cursory conclusion may be - we have to do more on SEM and SEO.

Now, take the bottom illustration. This shows the source of all visitors who viewed at least 2 pages on our supply chain integration solutions website (aka QLogitek.com). By segmenting the visitor data we can see that about 37% of visitors who come to QLogitek find us via search engines.

Using Avinash Kaushik's suggestion let us ask so what? The answer to this coming next.