Google's Leland Rechis was quoted in an Information Weekly article emphasizing that solid user experience is key to successful mobile apps. According to Rechis, Google reviews all mobile apps through the following 6 filters to ensure a solid user experience.
- Understanding users, anywhere, anytime
- Fits in your pocket
- More personal than the PC
- Consistency across modes
- Localization is intensified
- Integrated devices, modes, products