April 25, 2011

Developing an online program to drive brand awareness and create leads

mobile video solutions by QuickPlay.comQuickPlay Media is an awesome company. I have been working for them since Feb and is having a blast. Love the vibe in the company and the mercurial mobile video market QuickPlay is serving. QuickPlay provides a software platform to mobile service providers and TV & movie service providers to bring premium video to mobile and other connected devices. One of my key challenges is to develop a good online marketing program.

The objectives of the program are two: (a) create brand awareness in new markets and (b) develop web-leads from both new and existing markets.

The first step in developing a good online marketing program involves putting a stake in the ground and establish a baseline. Over the next few posts I will the various tactics I am going to implement to create an effective online brand awareness and lead generation program. The next post on next Monday will delve into the details of establishing a baseline for an effective b2b online marketing program.

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