August 6, 2012

4G LTE PlayBook Press Release: Promotion

On Aug 2nd RIM made an announcement quite different from what we have recently come to expect from RIM. They put out a press release announcing the launch of the 4G LTE PlayBook. The press release is a typical example of verbose headline that says too much but communicates nothing. It is one of the worst promotions I have seen the last week.

Perhaps a better headline for the release could have been Research In Motion to launch Ultra Fast 4G LTE BlackBerry PlayBook Tablet on Aug 9 in Canada.


Here are links to the corporate press-releases from RIM's peers Samsung, Microsoft, and Apple they are all pretty dry, but some of them have headlines that communicate effectively.    
example of a bad press release headline
Example of a verbose headline